Obagi skincare originates in science and is backed by decades of clinical research leveraging cutting-edge technologies and pharma-grade ingredients that deliver transformative, visible results for all skin concerns, skin types, and skin tones.
We are proud of the role Obagi plays in transforming people’s skin, confidence, and lives. Our reputation is our brand, raising the bar for the entire industry.
At Obagi, our desire to solve more skin problems for all people inspires us to make medical-grade skincare breakthroughs. We know healthy skin affects how the world sees us, how we see ourselves, and ultimately has the power to transform lives.
MEDICAL-GRADE SKINCARE
We are among an elite few that transform all skin types and tones with medical-grade skincare. In addition to being formulated with the purest, most potent and most effective ingredients, our portfolio of products are dermatologist tested and physician endorsed. We co-author research publications with physicians and collaborate with doctors on product innovations. Our corporate team even includes medical professionals. This is why we hold our products to the highest standard and why physicians and estheticians trust us to provide superior skincare care for their patients.
TRUST OVER TRENDS
Every year brings a new skincare fad. While Obagi stays on top of the latest trends, our focus is on the timeless. Our products undergo rigorous testing for every skin type and skin tone so when they launch, they provide results for all. We make long-lasting, reliable solutions backed by science so regardless of whether you’re prescribing products to your patients or buying products for yourself, you can trust the skincare you are buying is going to work.
INCLUSIVE FROM THE START
We’ve always been inclusive and always will be. Obagi was the first skincare brand to test our products across the entire Fitzpatrick Skin Spectrum, a scientific classification that identifies six different skin types according to the amount of pigment in the skin and the skin’s reaction to sun or ultraviolet light exposure. Ensuring our skincare worked for all skin types from the very beginning means the products we create aren’t just for a few, they’re made for everyone.
RELATABLE
We are a company designed around people with all kinds of skin care challenges — and we’re committed to meeting you wherever you are. Whether that’s at the dermatologist or online, we focus on bringing the very best to the very most.
ACCESSIBLE
To us, there’s nothing more important than how our products improve our customers’ lives. Whether we’re helping someone even out their skin tone, experience advanced and healing sun protection, or simply feel more confident in their own skin — our customers face each day with confidence, thanks to our products.
WE WERE AHEAD OF OUR TIME. NOW WE'RE AHEAD OF WHAT'S NEXT.
For more than three decades, Obagi has been transforming the skincare industry with medical-grade skincare for every skin type, tone, and concern. It’s been an honor helping people everywhere confidently face the world by revealing their healthiest skin. We’re looking forward to building upon our foundation of innovation and reimagining the future of skincare for generations to come.
At Obagi, breakthrough innovation begins with a deep understanding of skin biology.
We develop, market, and sell innovative skin health products in more than 60 countries around the world. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
